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Chica Lee Brand Identity

The brief for this health and homewares retail store was to create a brand identity to convey boho, handmade, organic, eco-friendly, and wellness principles. The finished product features vintage-inspired type, and a leaf symbol representing health (earthiness, leafy nutrition) and home (house plants), which are a key feature of the boho decorating style. The pink organic shape lends a softness to the illustration and provides a warm contrast to the bolder mustard colour. The colour palette is inspired by Moroccan decor.